I wouldn't say I have any real brand loyalty, I simply buy what suits me best at the time. In the beginning I bought a Suzuki GS 500F, next I bought this bike (FZ6R), and although I love the Yamaha R6, I also share that love for the Gsxr 600, and Honda CBR 600RR. The reason why I bought the FZ6R is simple - insurance. It's part of a small category, being a "sportier" sport-touring bike. Really it's main competition is Ninja 650r and the sv650s (maybe a bit above). The issue I had is even insurance for the sv was steep. Basically the FZ6R provided me with a relatively cheap to insure bike while still providing me with a bike that looks awesome, and feels great. As soon as my insurance declines (I'm 21, so it won't be anytime soon) I'll be step up to a 600cc supersport, or maybe 750.